FROM THE ADVERE JOURNAL
Ideas for a stronger first impression.
Photography, video, property marketing, and the creative work behind a useful business presence.
- Is AI a Flop? I want to write about AI… so naturally, I asked AI what it thought.
The idea that AI would instantly replace everyone may have been overhyped. The technology is not perfect, and it is not a substitute for human judgment, experience, or creativity. But as the dust settles, AI is proving to be something else: a collaborator, an assistant, and a powerful new tool. - Why Professional Video Has Become the Gold Standard of Modern Marketing
People do business with people they know and trust. Before a customer ever picks up the phone or sends an email, they are already forming opinions about your company. A professionally produced video introduces your team, your personality, and your values in a way that written content and still photographs simply cannot accomplish on their own. - Photography That Does More Than Look Good
By Shane Gordon · Originally published 2026-06-22 Why Some Listings Get Clicked—And Others Get Scrolled Past Every day, buyers scroll through dozens—sometimes hundreds—of real estate listings.… Read more: Photography That Does More Than Look Good - Real Estate Photography and Marketing – 10 Things to do to Get Ready
By Shane Gordon · Originally published 2026-05-28 A little preparation helps photography and video show the space clearly. Use this checklist before your appointment. 10 things… Read more: Real Estate Photography and Marketing – 10 Things to do to Get Ready - Real Estate Marketing That Gets Properties Noticed
In today’s rental market, professional presentation plays a major role in attracting prospective tenants. Online visibility, high-quality visuals, and consistent branding can significantly impact how a property is perceived before a showing is ever scheduled.
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